JustHandled Labs
// Marketing & SEO

Channel Experiment Postmortem

Audit one completed channel test against its predeclared qualified gate, attribution, owner exclusion, budgets, changed variables, and cooldown.

What problem does Channel Experiment Postmortem solve?

Teams often call a channel experiment successful from impressions, owner activity, weak attribution, multiple simultaneous changes, or a reached metric that was never declared before the test.

Use it to

What it returns

A representative input and result

fixture-backed sample
input A 14-day directory experiment with a predeclared two-checkout-open gate, one changed artifact, two verified external events, zero cost, three effort hours, and a seven-day cooldown.
result REACHED with two eligible checkout openings, READY packet status, no budget overrun, one isolated changed variable, and a reminder that the result does not prove causality or repeatability.

Access and approval boundaries

Known limitations

Questions

Do impressions or page views count as a qualified gate?

No. Vanity and operational activity cannot serve as the declared qualified gate.

Does REACHED prove the channel caused the outcome?

No. It reports only that supplied eligible evidence met the predeclared gate.

What makes an event eligible?

It must match the gate metric, fall inside the window, be external and non-owner, and use direct or verified attribution.

How are budgets enforced?

Aggregate experiment cost and effort are compared with their predeclared maxima and preserved in the budget receipt.

Can it follow up automatically?

No. It records the cooldown boundary and performs no message, post, or account action.

What files does it write?

A successful run atomically creates result.json, report.md, and manifest.json in a new selected output directory.

Channel Experiment Postmortem keeps proof and approval boundaries visible.

The listing includes the tested package, realistic samples, declared permissions, and known limitations.

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